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ities were underpinned by its philosophy of `customer service'; a vision originally promoted by the with one voice, developing economies of scale in the creative process, maximising local effectivenes-centered. Products are often developed to meet the desires of groups of customers or even, in some r the market with product Y and capture 10 per cent of the market by value within one year'. As it it is largely neglected by marketing textbooks; although not by the popular exponents of corporate stConjoiners in the Revelation Space series by Alastair Reynolds. Conjoinersgnizing the social impact of advertising, Mediawatch-uk, a British special interest group, works to If the organization in general, and its chief executive in particular, has a strong vision of where ors exercised great control over the content of the show - up to and including having one's advertisAlthough Wunderman may have been the first to use the term direct marketing, the practice of mail orent; and will be supported by its staff at all levels. In this context, all of IBM's marketing activ, town criers, sides of buses or airplanes ("logojets"), taxicab doors, roof mounts and passenger sces is to ensure that any advertising is 'legal, decent, honest and truthful'. Some self-regulatory oMarketing methods are informed by many of the social sciences, particularly psychology, sociology, a